Social Media Marketing

Social media marketing  (also known as digital marketing and e-marketing) is the use of social media-the platforms on which users build social networks and share information-to build a company’s brand, increase sales, and drive website traffic. in addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

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